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The year has begun with Pornhub’s, now traditional, “Year in Review”, which details trends within the popular pornography site’s traffic. This can include an overview of what users have been viewing over the past 12 months - and, as usual, makes for some interesting reading.

The first clear message is the fact that pornography is popular. Popular. An astonishing 28.5 billion visitors visited the site in 2017, the equivalent of 81m people on a daily basis.

But what were they looking at? Well, other than the fairly pedestrian search terms, for example “lesbian” and “massage”, that you’d expect, the review once again raises the question of how close users are skating to the limits of legality.

In 2016, I questioned the popularity of searches for “teen” porn. Viewing pornography featuring “teens” over the era of consent is legal - but for most jurisdictions, such as the US and UK, viewing indecent images of people under the era of 18 is a serious criminal offence.

Despite this, “teen” remains the seventh most searched for term by Pornhub users globally. Within the UK, conversely, the term has now vanished from the top ten most viewed categories, with users perhaps erring on the side of caution as the categories of “mature” and “Milf” rise in popularity. In the US, “teen” dropped from first place in 2016 to ninth in 2017, while in Canada it went from the fourth most searched for category in 2016 to the tenth last year.

An expanding market

Basically, however, requirement for online pornography has increased in several countries, including the UK, which is now second (after the united states and before India in third) on the very best 20 number of countries using Pornhub.

There's a good reason for this. Within the UK, for instance, pornography produced and distributed for the video-on-demand (VoD) marketplace is now regulated by the British Board of Film Classification. Content that would not experience an R18 certificate if released on DVD is now also prohibited for sale as VoD and this includes acts for example spanking, fisting and female ejaculation.

This has limited the supply of some pornography and means people are now much more more likely to turn to free internet hosting sites for example Pornhub to view footage of more unconventional sexual acts.

It seems porn users also are increasingly taking their viewing habits public. The well publicised report of a man watching porn on his smart phone while travelling on a bus prompted people to come forward with their very own experiences of being exposed to pornography in public. The results supports this trend. The Pornhub figures reveal that more of us are now using portable devices to view pornography, with 64% of the site’s UK traffic coming from smartphones.

It appears users have got more creative with their top search terms, too. “Step-sister” and “step-mom” were among the UK’s top five searches in 2017, while “teacher” and “babysitter” were also popular searches in 2016. It’s no great x rated movie (dev.tredcollege.edu.au said) surprise that the suggestion of illicit sex attracts significant amounts of traffic, something perhaps best illustrated this year by a massive surge of interest in “British amateur dogging”.